So you have a website, or a portfolio of websites… Who cares? Who knows? Like any other assets, Websites do not earn the investor income, if they are not marketed and promoted. We all know that owning domains and websites are, for the most part, amazing long term investment properties to have in your holdings.
 
Without the same vestments that it takes for your bricks and mortar investments to appreciate in value and sell. The same is equally required for your online real estate holdings as well…
The following tutorials and tips will enlighten you and clarify for you. How to plan a path of immediate and long term success, at running any business venture. As it pertains to customers walking through your door.
 
You may own the best, the flashiest, trendiest and most popular business on the planet. Yet if no one knows the name, number, or web address… No one really knows about your business at all and you may soon be, out of business!

WHAT TO DO…


 

So you’ve just finished creating your website, or buying your new website… but now it’s time to share it with the world. After all, what good is your site if no one is around to see it? Promoting your website doesn’t have to cost you a ton of money. In fact, it doesn’t have to cost you any money at all.

HOW TO PROMOTE A WEBSITE

Getting visitors to your site doesn’t happen overnight. It takes quite a bit of work! But promoting your site doesn’t have to be a daunting task. Here are 4 quick tips to start grabbing the attention your new website deserves.

1. CONTENT MARKETING – Content marketing means using the content you produce as leverage for engaging your audience. By creating a variety of useful content – like blog posts, podcasts, webinars, infographics, newsletters, and videos, just to name a few – you build credibility and trust with potential customers. Start by determining what is actually valuable to your target audience, then tailor your content directly to them.

2. SEARCH ENGINE OPTIMIZATION – SEO consists of a variety of of techniques designed to get your site placed higher in search engine results – and it’s essential. If you don’t optimize for search engines, you probably won’t be found by the 94 percent of people who only view the first page of Google search results. Good SEO starts with regularly generating keyword-rich content, creating a positive user experience on your site, and making sure your site’s internal links function correctly.

3. PAY-PER-CLICK ADVERTISING – PPC is a paid advertising model that allows you to bid on keywords on top search engines. When you win that auction, your ads appear at the top of search engine results. To start utilizing PPC, you need a Google AdWords account. Research keywords related to your site, select them, and choose your bidding amount. PPC advertising isn’t free, but it can lead to a healthy ROI.  

4. EMAIL MARKETING – Email marketing involves sending one email message to many people and is permission-based, so customers have to opt-in. Instead of trying to reach them on social media or through organic searches, you are given access directly to their inboxes. It’s especially useful for its real-time feedback.

32 (almost) Free Ways to Promote your Website:

1. Friends & Family

2. Reddit / Quora

3. Blogging

4. Promote your Blog on SM

5. Create a YouTube Channel

6. Email Marketing

7. Submit to Free Local Directories

8. SEO

9. Submit to Media

10. Facebook Groups

11. Guest Blogging

12. Signature Branding

13. Create a free resource

14. Pintrest

15. Ebay

16. Etsy

17. Web2.0’s

18. Message Boards

19. Signage

20. Referrals

21. Flyers & Stickers

22. Cold Call

23. Networking Events

24. Carry a Business Card

25. Forums

26. Repeat Business

27. Join Forces

28. Get Featured (GoDaddy & Blog TO)

29. Apply for Awards

30. Community Boards

31. QR Codes

32. By Any Means Possible


 

32 WAYS TO PROMOTE

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You don’t need a lot of money to promote your website. In this tutorial, you’ll learn how to promote your website to get more traffic for free (or dirt cheap).

When you’re just starting out, promoting a website is difficult. One day, experts rave about using Facebook to increase traffic. And the next day, Instagram is all the rage.

But the truth is that no matter which online marketing platform you use, there is website traffic to be found on all social media networks. It’s just a matter of how you use them.

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WEBSITE PROMOTION FOR NEWBIES

SEO, or search engine optimization, is one of the most effective ways to promote a website, as it helps improve a site’s ranking on Google and other search engines. Unlike paid search ads, SEO is totally free – the competition is open to everyone, based on the quality of the content you publish, the fluidity of the navigation you offer to your visitors, and the number of links you receive from external sources.

You can achieve strong SEO by placing certain keywords and phrases throughout your website, adding alt text to your images and optimizing your headings so that your website can get found on search engines.

If you are still asking how to promote my website after using these tutorials and tips, it is a good idea to contact related tech, digital or online marketing agencies for help.

These website promotion resources make it easy for anyone to focus on improving their website and promoting it through the right channels. While it can take time to learn how to promote a website, it is important to focus on being patient. It can take a few weeks, or months before you notice a significant increase in traffic and your online ranking.

For additional information on how to promote your website(s), contact us today!